29 Mar Engage, Inspire and Convert With Personality Quizzes | Facebook Advertising Agency | Facebook Marketing Company

What are the three most important goals for any digital marketer? Engage the users, inspire confidence about the brand and use this to increase conversion rates. While that sounds easy it is practically one of the biggest challenges that a marketer has on hand in a market where competition is reaching new heights. Traditional content strategies though important don’t quite make you grow virally amidst competition. In their search for an effective engagement strategy, most marketers are increasingly moving towards personality quizzes. They are a fast and effective way to increase traffic, boost engagement, collect data and increase conversion rates. Many Brands are using personality quizzes as an effective means to stay ahead of the competition.

Personality Quizzes Explained  

While you may not know what personality quizzes are we are sure you may have come across personality quizzes if you are active Internet users. For instance questions such as ‘Which is your favorite animal’, ‘Which color defines your personality’ or ‘What is your dream vacation destination’ flood your social media wall. These quizzes, unlike knowledge-based ones, don’t have questions that have correct or incorrect answers. The choice one makes is based on his/her personality traits and understandings. Instead of success scores, you have outcomes in these quizzes. Marketers love these quizzes as it allows them to get a deeper understanding of the user, the person he/she is and how he or she perceives the world. Here are some reasons why these quizzes are popular –

Getting Started With Personality Quiz Creator

If you are planning to get started with these quizzes you need to make use of a personality quiz creator. Choose the best personality quiz tool and create a quiz from scratch and deploy them on your website or social media platforms without the knowledge of coding. Let us take you through the basic steps of creating and deploying your quiz using a personality quiz creator–

How would you rate yourself as a digital marketer on a scale of 1 to 10?

Can you manage an end-to-end digital marketing campaign?

How many years have you been in the digital marketing industry?

To sum up personality quizzes offer an edge to your marketing campaign. They let you engage more users and also get to know their personality traits for targeted campaigns. You will be able to grow your brand virally using these quizzes. To maximize the reach and success of your campaign you need to focus on the call to action. In the example we have used you can offer discounts or other freebies to the users upon signing up for your course programs. This will help you convert a qualified lead into a sale immediately.

Author Bio:

Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieving it.